The Weekly Sales & CRM Audit That
Separates Closers From Everyone Else
Join Ace live every week as he audits real CRMs, dissects real follow-up, breaks down call recordings, and shows you exactly why deals are won or lost.
HAVEN'T YOU EVER WONDERED
- Why Didn't They Call Me Back?
- Was My Follow-Up Good Enough?
- What Should I Have Said Differently?
- Am I Moving Fast Enough?
IT'S TIME TO FIX WHAT'S ACTUALLY
COSTING YOU DEALS
THIS ISN'T A MOTIVATIONAL WEBINAR
THIS ISN'T THEORY
THIS IS A LIVE WORKING SESSION WHERE WE
- Audit Real CRMs
- Review Real Follow-Up Attempts
- Listen to Real Calls
-
Break Down Speed, Messaging
and Skill
THE WEEKLY CALL AGENDA
Review CRM Follow-Up Behavior
Conduct a comprehensive audit of how leads and clients are followed up inside the CRM, including the exact timing, frequency, and sequencing of text messages, emails, and phone calls. This review evaluates whether follow-up actions align with best practices for conversion, identifies gaps or delays that reduce engagement, and ensures outreach is intentional rather than reactive or inconsistent.
Break Down Response Speed and Urgency
Analyze how quickly responses are made after an inbound lead or client interaction and measure whether the level of urgency communicated matches the prospect’s intent. This breakdown highlights where speed creates leverage, where hesitation causes deal erosion, and how elite performers use immediacy to control momentum and stay top-of-mind.
Play Live Call Recordings – “Game Film”
Uses real call recordings as instructional material, similar to game film in professional sports. Calls are replayed and dissected in real time to examine tone, pacing, questioning, objections, transitions, and closing techniques. This allows participants to see exactly what works, what doesn’t, and why certain moments determine the outcome of a deal.
Ace Gives Direct, Unfiltered Feedback
Ace provides candid, specific feedback without sugarcoating or generic coaching language. Strengths are clearly identified, weaknesses are directly addressed, and corrective actions are outlined with precision. The focus is on measurable improvement, accountability, and eliminating habits that limit performance or revenue.
Ace Will Show You How Elite Performers Think, Speak, and Execute
Ace will demonstrate the mindset, language patterns, decision-making processes, and execution standards of top performers. You will learn not just what elite producers do, but how they think under pressure, frame conversations, control objections, and consistently move deals forward with confidence and clarity.
YOU DON'T JUST HEAR WHAT TO DO
YOU SEE WHAT ACTUALLY WORKS
WHO THIS IS FOR
- Loan Officers Who Want to Convert More of Their Current Leads
- Sales Professionals Who are Tired of Guessing
- Leaders Who Want to Build Standards, Not Excuses
- Anyone Who Wants Real and Honest Feedback
THIS ISn'T A PEP TALK FROM YOUR MOM
THIS IS RAW KNOWLEDGE DELIVERED DIRECt SO YOU CAN GROW AND IMPROVE FASTER
About the Host
Alex “Ace” Charafeddine
Acez Academy was founded by Alex “Ace” Charafeddine with one goal in mind: create a training platform to turn loan officers, at any level in their career, into money making machines.
Ace started his mortgage sales career at Rocket Mortgage and quickly climbed the ranks, consistently becoming a top earner. After winning every sales award possible, Ace started getting requests from mortgage sales teams all over the country asking for help training their loan officers. That’s when Ace started consulting, training loan officers how to close more deals and team leaders how to lead with confidence.
After a while people started asking him why he didn’t have his own brokerage, so in 2024, Ace opened Takers Brokerage and is now running one of the most successful mortgage loan sales teams in the country.
THIS TRAINING IS SO DIFFERENT
- Live Call Reviews, In the Trenches
- See How We Measure Metrics - Call Speed, Call Frequency, Message Quality, Call Control and Decision Making
- We Will Audit and Analyze Every Aspect of the Sales Call
- Anyone Who Wants Real and Honest Feedback
